Description
Natural Masking Agent (Liquid)
Our Natural Masking Agent is a versatile, formulation-grade taste modifier engineered to suppress undesirable flavors such as bitter, metallic, astringent, or chalky notes that can arise from functional ingredients, plant proteins, high-intensity sweeteners, and other challenging components. Unlike traditional flavor additions that simply add taste, this agent works to balance and refine the overall sensory profile, helping your product deliver a smoother, more pleasant consumer experience without altering its intended flavor character.
What It Does
Flavor masking agents like this act at the sensory level to reduce the perception of off-notes while allowing desired flavors to remain prominent. They are widely used in food, beverage, nutraceutical, and functional applications to improve palatability and consumer acceptance—especially in formulations where bitter or harsh components are unavoidable.
Key Benefits
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Natural, clean-label friendly masking solution
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Liquid format for accurate, low-level dosing
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Reduces bitterness, astringency, and metallic off-notes
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Supports enhanced flavor harmony across product types
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Ideal for beverages, syrups, supplements, and high-function formulations
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Works without imparting any additional sweetness or dominant flavor character
How It Helps You Formulate
Modern functional products often contain ingredients (like plant proteins, vitamins, minerals, or high-intensity sweeteners) that can introduce undesirable taste characteristics. These off-notes can detract from the overall sensory experience and negatively impact consumer perception. A high-quality masking agent helps neutralize those unwanted sensations so that your base formulation and added flavors can perform as intended.
Suggested Usage:
- 1 cup= 1-3 drops
- 4 cups= 5-8 drops
- 8 cups=10-15 drops
- 20 drops=1mil
- 5 drops= quarter mil
Important Information: Diacetyl Free!
Photo of bottles do no reflect actual contents of product. Photo only represents size of bottle. Liquid color may vary.
For more information, please visit our SDS section for a list of product with Certificate of Analysis and Safety Data Sheets.
Availability, Lead Times & Shelf Life
We keep this product in stock and ready to ship. In most cases, orders are fulfilled promptly; however, during periods of higher demand or for larger-volume orders, processing times may be up to 2 weeks.
To help customers planning for ongoing production or larger runs, this product is also available in 5-gallon bulk quantities, which can significantly reduce the need for frequent reorders and help manage lead times more efficiently.
Shelf Life & Storage
When stored properly in a cool, dry environment and kept tightly sealed, this product typically offers a shelf life of 18 to 24 months, and in many cases may remain stable beyond that timeframe depending on storage conditions.
Thank you for your order—we truly appreciate your business and look forward to supporting your next formulation.
